Lula Creative worked with Cub Care Urgent Paediatric Consults to bring to life their vision and mission of “reimagining what urgent healthcare for kids can be.”
Cub Care is a unique online healthcare service and clinic that called for an individual approach. Urgent paediatric healthcare and support should be easy, supportive, ongoing and always available in a family-friendly environment. Cub Care needed a strong, genuine brand and visual identity design developed to launch to market to communicate warmth and compassionate care. A brand that is approachable, calming, comforting, shows kindness and empathy, yet still conveys playfulness, its innovative business and technology model and exceptional paediatric care.
Through consistent brand messaging, Cub Care since its launch in 2020 has gone from strength to strength and has established itself as trusted experts in their field – a brand you can connect to and trust in your most needed times as a parent and family with the care of your little cubs.
Project included:
Brand identity and logo design / visual identity development
“Liz is very strong creatively but also works hard to find a solution that fits you – with an iterative process and working together to bring our vision from a blurred concept to reality. We have a fantastic brand that I couldn’t imagine being anything else now.”
